Know why merchants leave.
Win them back.
Crust turns your Shopify Partner API into answers — AI-classified uninstall reasons, real collected revenue, trial conversion, and founder-voice win-back drafts. Paste one token; your full history imports in about 20 minutes.
Hey Maya — saw you uninstalled after eight months, and that the price stopped making sense for the season. Totally fair. If it helps, I'm open to working something out for the slow months — just reply here. Either way, thanks for running with us as long as you did. — [Your name]
Three things no other Shopify analytics tool ships
Every competitor shows you MRR. Crust tells you why it moved — and hands you the reply.
Shopify's exit survey is mandatory now — Crust translates and classifies every answer (any language) into eight canonical reasons, split into what you can fix and what you can't. No competitor has any AI classification.
Every churned merchant gets a founder-voice recovery email drafted from their plan, tenure, lifetime spend, and stated reason. Price objection? It offers to work something out. Bug? It apologizes plainly.
Built on Shopify's 2026 Partner API events — trial length, conversions, and in-trial cancels come straight from Shopify, carryover-aware. Others make you configure trial lengths by hand or guess from heuristics.
MRR movements, ARR/ARPU/LTV, NRR & GRR, retention and revenue cohorts, install→paid funnel.
CLV and payouts from actual Partner transactions — usage charges included, not dumped in 'other'.
An identify API captures owner emails the Partner API can't give anyone — and they survive token changes.
Uninstall alerts with reason + contact attached, and an AI weekly digest with one recommended action.
Connected in five minutes, honestly
In Partner Dashboard → Settings → Partner API clients, with “View financials” and “Manage apps”. Read-only for us; revoke it anytime.
We verify it on the spot — org, token, and app checked together before your account exists. Tokens are encrypted at rest.
Years of installs, subscriptions, and payouts rebuild in ~20 minutes — no Mantle export, no CSV wrangling, no code.
The post-Mantle field, honestly compared
As of July 2026. We'll correct anything a competitor ships — hold us to it.
Pricing that only ever moves in your favor
Unlimited apps on every plan. No per-app caps, no metered AI, no churn-feature add-ons. Ever.
Full analytics until your apps pass $5,000 MRR — combined, measured by us.
- Every metric & chart — nothing held back
- AI churn-reason classification, unlimited
- Slack uninstall alerts
- Merchant contacts (identify API + CSV)
- 5 AI win-back drafts / month
- CSV export everywhere
For apps past $5k MRR. The same $49 as elsewhere — with the AI they don't have.
- Everything in Free, no MRR cap
- Unlimited AI win-back drafts
- Churn playbooks — trial nudge, win-back, recovery
- AI weekly digest in Slack
- MCP server — chat with your metrics
- Priority support
For agencies and multi-org studios — the tier one-org tools can't offer.
- Everything in Growth
- Up to 5 Partner organizations
- Signed DPA + security review support
- Onboarding call
Why “Crust”?
Your app business sits on layers you can't see. Beneath every Shopify app there's a churning mass of data — installs, uninstalls, subscriptions, trials, exit surveys — molten, moving, and mostly invisible. Parts of it, like your trial and subscription events, vanish from Shopify's feed after 30 days. The rest is scattered and unreadable.
The crust is the layer you live on — thin, solid, walkable ground formed from everything shifting underneath. Crust turns the churn below your app into ground you can stand on.
Fair questions
Read-only queries against Shopify's Partner API, encrypted at rest, never shared. You can revoke it in your Partner Dashboard at any moment. There's also a redaction API for GDPR shop/redact webhooks.
No — deliberately. Shopify's native App Pricing (May 2026) handles billing now. Crust is the intelligence layer on top: why merchants leave, what they're worth, and how to win them back.
No. Your history lives in Shopify's Partner API, not in Mantle — Crust rebuilds years of it from a single token in about 20 minutes. The one thing worth exporting from Mantle before August 14 is merchant contact emails; we import that CSV directly.
Standard pricing ($49/mo Growth) with a heads-up well in advance. Prices at heycrust.com only ever ratchet downward — the sticker you see is the ceiling.
Your churn has reasons.
Find out what they are — free, in the time it takes to make coffee.
Connect your Partner account