01 · Spot the leakWhere are you losing merchants?
HeyCrust tells you where the leak is. Every week, in plain words: where installs stall, what it costs you, and what to do next.
02 · Find the stepWhere exactly do they get stuck?
See the exact step where installs stall. 181 merchants stopped after the theme block. 96 of them can still be saved.
03 · Understand whyWhy did this merchant go quiet?
See what a merchant did, and stopped doing. Billing, installs, emails, releases and app events on one timeline.
04 · Win them backCan you catch them before they leave?
Win stalled merchants back automatically. Triggered by what they do, or don’t, in your app. Uncertain emails wait for your OK.
05 · Grow installsWhere will your next good merchants come from?
Grow installs through partners who send merchants that stay. Track referrals, commissions and which partners bring merchants who reach value.
06 · See it landWhen does the money actually land?
Know what Shopify should pay you, and when. Your next payout, estimated from every recorded charge as it accrues.
Your Partner Dashboard shows what happened.
HeyCrust shows why.
Merchant growthLast 30 days
−41↓ 8%
Latest app history
kitsune-teaUninstalled
oakstreetSubscription charge canceled
lumen-apparelUninstalled
The number went down. Three merchants left. That’s all it can tell you.
The leak181 merchants added the theme block but never created a bundle. 96 of them can still be saved.
kitsune-teaNever made a bundle. Uninstalled 3 days after install.Stuck at setup
oakstreetStopped publishing bundles after the v4.2 editor shipped.Release
lumen-apparelReason given: store closing or pausing.Not your app
Plug every leak.
Before it costs you.
Release comparison
Catch a bad release in days, not months.
Compare each version’s journey side by side. Since v4.2, 16 fewer of every 100 new installs create a bundle.
Per 100 installs, within 6 daysv4.1v4.2
Added the theme block−2
Created a bundle−16
Published a bundle−12
Uninstalls +38%
since v4.2 shipped
since v4.2 shipped
Merchant health
Save merchants before they uninstall.
A risk score from six usage signals, with every signal explained. 14 crossed the flag line this week.
Risk 55 · flagged · Harbor & Pine
+25No value event in 7 days
+20Errors in the last 3 days
App Store reviews
Hear complaints before your rating drops.
Bundle Builder’s new reviews fell after v4.2, and most name the new editor.
2.7★7 new reviews · was 4.8New editor confusing · 5Product imports stall · 2Fast, friendly support · 4
“The new editor moved everything around.”
All your apps
Run every app from one workspace.
The one that’s slipping rises to the top, with the reason next to it.
UUpsell Kit$13,770Reaching value −9 pts
BBundle Builder$18,240+3.6% vs prior
RReview Relay$9,370+2.2% vs prior
Upsell Kit: no pixel events in 7 days
Uninstall reasons
Know why they uninstall.
Every reason merchants give, grouped for you, with where each one came from.
Why merchants left · last 90 days · example data
Too expensive31
Just testing apps27
Missing features18
Store closing or pausing12
AI-classified
Daily actions
Start the day knowing who to call.
An opt-in email with the merchants most worth your time, ranked by revenue at risk. Prefer Slack? Get a Monday digest for each app.
From Maya at Northwind Labs · Your daily HeyCrust actions
65Tidewater Goods · $199/mo · no value event in 7 days
72Kitsune Tea Co · trial ends in 3 days, setup not done
08:00 your time · opt-in
Your own numbers,
four steps away.
Revenue history first, with no code. Then one script shows you everything that happens inside your app.
- 1
Create a workspace
Email and password. That’s it. One workspace holds every app you build.
- 2
Connect your Partner account
A read-only Partner API token. It’s encrypted at rest, and you can revoke it any time.
- 3
Your history imports itself
Installs, charges and payouts arrive on their own. Explore the dashboard while it fills in.
- 4
Watch your first event arrive
Add the pixel, call track(), and see it land in real time. Name it, and it’s in every report.
For developersTwo lines in your app.
Two lines in your app.
One prompt in your editor.
In your code
The pixel records page views and sessions inside your embedded app on its own. Call track() for the moments that matter, or send the same events from your server, up to 50 per call. It fails silently, so it can never break your app.
In your editor · MCP
ChatGPT
Claude
Claude Code
Cursor+ any MCP client
Add HeyCrust as a connector and ask about MRR, churn and trials, or let your coding agent plan your events, write the tracking code and check the first ones arrived. Included on Growth and Portfolio.
ChatGPTClaudeClaude CodeCursor+ any MCP client<!-- in your app’s admin page --> <script>window.crustConfig = { appToken: "crstpx_…" };</script> <script src="https://heycrust.com/crust_track.js" async></script> // when something meaningful happens window.crust.track("bundle_published", { bundle_id: "8812" })
Named in one step · Value moment
Start free.
Upgrade when it’s working.
Every paid plan starts with a 30-day free trial. You won’t be charged until it ends.
Free
$0while you growAnalytics, merchant activity and one live automation.- Revenue and activation reports
- Uninstall reasons, with where each one came from
- Merchant contacts from the identify API or a CSV
- One live automation, with a review queue for uncertain emails
- Export your data any time
GrowthMost popular
$49/moFor teams running several live automations.- Everything in Free
- Unlimited live automations
- Trial nudges, win-backs and custom-event triggers
- MCP server: ask your metrics from your editor
- Priority support
Portfolio
$149/moFor agencies managing separate client workspaces.- Everything in Growth
- Separate client workspaces, one bill
- Signed DPA and security review support
- Onboarding call
Open documentation
Explore the documentation
Understand setup, data sources and integrations before connecting your app.
Fair questions
What do you do with my Partner token?
Read-only queries against Shopify’s Partner API. It’s encrypted at rest and never shared, and you can revoke it in your Partner Dashboard at any moment.
Will the pixel slow down or break my app?
It loads asynchronously and is silent by design: if anything fails, it stops quietly instead of affecting your app.
Do you handle billing for my app?
No. Shopify handles billing. HeyCrust reads your charges and payouts so you can see what merchants are worth and when the money lands.
What do merchants see?
Only the emails and review requests you choose to send, from your own sender address and always with an unsubscribe link. Automations only run once you switch them on, and emails based on uncertain data or written by AI wait for your review.
What can the MCP server do?
From ChatGPT, Claude, Claude Code, Cursor or any MCP client you can ask about MRR, churn, retention, trials and individual merchants, plan which events to track, generate the tracking code and verify the first events arrived. It’s included on Growth and Portfolio.
What does it cost?
Free includes analytics and one live automation. Growth is $49/mo or $490/yr; Portfolio is $149/mo or $1,490/yr. Paid plans start with a 30-day trial.